For this class project, I researched and visited Hearst Castle, and made illustrations based entirely on my own taken photos. This campaign is reminiscent of 1920's vintage travel posters, and playfully treats the audience as if they're being invited to visit as one of Hearst's guests. The brochure would be given out before the tour begins at the visitor center. Posters could be hung anywhere, but are also designed to be able to be purchased at the gift shop, like the tote bag.